Your Online Presence Checkup: Is Your Website & Social Media Actually Working Together?
If you’re posting consistently on social media and you have a website — but things still feel disconnected — you’re not alone. One of the most common things we see at Local Loud is businesses doing a lot of the right things, just not in a way that works together.
Your website and social media shouldn’t live in separate worlds. They should support each other, reinforce your brand, and guide potential customers through a clear, cohesive experience. When they don’t, people get confused, trust drops, and leads quietly fall through the cracks.
This online presence checkup is designed to help you spot gaps, misalignment, and missed opportunities — before you invest time or money into a redesign, refresh, or social media update.
Why Website & Social Media Alignment Matters More Than You Think
Think about how most people find your business:
They see you on Instagram, Facebook, or Google
They click your link
They land on your website
They decide whether to trust you — fast
If what they see on social media doesn’t match what they see on your website (visually, tonally, or structurally), it creates friction. Even subtle inconsistencies can make a business feel unfinished or harder to trust.
Alignment doesn’t mean perfection. It means:
Clear messaging
Consistent visuals
Easy navigation
Intentional pathways from social → website → action
Common Signs Your Online Presence Isn’t Working Together
You may be experiencing misalignment if:
Your social media feels more “you” than your website
Your website looks outdated compared to your current posts
Your bio links lead to pages that don’t match what you’re promoting
Your branding feels slightly different everywhere
People ask basic questions that should be obvious online
These are usually signs of growth — not failure. They just mean it’s time to bring everything back into sync.
What a Cohesive Online Presence Actually Looks Like
When your website and social media are aligned:
Your brand colors, fonts, and tone feel consistent
Your social posts naturally lead people to helpful website pages
Your website reflects your current services and voice
Your content feels intentional, not scattered
Visitors know exactly what to do next
This is where your online presence stops feeling chaotic and starts working as a system.
Quick Online Presence Checklist
Use this checklist to get a quick snapshot of where things stand:
Branding
☐ Logo, colors, and fonts match across platforms
☐ Visual style feels consistent and recognizable
☐ Photos and graphics feel current
Messaging
☐ Your bio and website headline say similar things
☐ Services are described the same way everywhere
☐ Your tone feels aligned (friendly, professional, bold, calm, etc.)
Website Basics
☐ Website is mobile-friendly
☐ Contact info is easy to find
☐ Links from social media work properly
☐ Pages reflect your current offerings
Social Media
☐ Bio links go to relevant pages
☐ Posts support what you want visitors to do
☐ Highlights or pinned posts guide people clearly
If you checked “no” more than a few times, alignment is likely your missing piece.
Client Self-Audit Worksheet
You can answer these questions honestly — no judgment required.
1. Where do most people find me first?
(Social media, Google, referrals, website, etc.)
2. Does my website match the version of my business I show online now?
(Visually and message-wise)
3. If someone clicked my link today, would they know:
What I offer?
Who it’s for?
How to contact or book?
4. What feels outdated or off-brand right now?
(List anything that stands out.)
5. What do I want my online presence to do for my business?
(Educate, book clients, sell products, build trust, grow community.)
These answers help clarify whether you need a refresh, a full revamp, or simply better alignment.
What to Do Next
If your online presence feels scattered, the solution isn’t always “more posting” or “a brand-new website.” Often, it’s about tightening what already exists and making everything work together with intention.
At Local Loud, we help businesses:
Align their website and social media
Clarify messaging and visuals
Refresh or rebuild with purpose
Learn how to manage their platforms confidently
Stay supported beyond launch
Whether you’re preparing for a website update, a social media refresh, or both, this checkup is a great place to start.
If you’re feeling stuck or unsure where to begin, that’s exactly what we’re here for. We help take the guesswork out of your online presence and turn it into something cohesive, functional, and easy to maintain.
