Website Mistakes That Are Driving Away Local Customers (and How to Fix Them)
Your Website is Your 24/7 Storefront
When a potential customer searches for your business online, your website is often their first impression. But if your site is outdated, confusing, or slow, you’re not just losing clicks—you’re losing customers. In fact, a study by Google found that 53% of mobile users will leave a site that takes longer than three seconds to load.
Whether you own a restaurant in Dallas, a med spa in Grapevine, or a local construction business in Fort Worth, your website must communicate professionalism, trust, and clear information. Here are five common mistakes we see Texas small businesses make on their websites—and how you can fix them today.
Mistake #1: Outdated Design & No Mobile Optimization
An outdated design can make your business look unprofessional. Even worse, if your website isn’t mobile-friendly, you’re losing more than half your visitors.
Fix: Update your website with a clean, modern design that adjusts to any screen size. Platforms like Squarespace and WordPress have mobile-ready templates, but for a polished, custom design, a Local Loud website revamp can help you stand out.
👉 Start with your free consultation with Local Loud
Mistake #2: Missing or Inconsistent Local Info (NAP)
Your Name, Address, and Phone number (NAP) must be accurate and consistent everywhere online. If Google or customers see conflicting information, it can hurt your SEO and confuse visitors.
Fix: Double-check your Google Business Profile, Yelp, Facebook, and other listings for consistent NAP. We also recommend embedding a Google Map on your Contact page so customers can easily find you.
Mistake #3: No Clear Calls-to-Action (CTAs)
Do your visitors know what to do when they land on your site? Whether you want them to book an appointment, sign up for a newsletter, or visit your restaurant, you need clear buttons and prompts.
Fix: Add CTAs like “Book Now,” “Call Today,” or “Free Quote Now” in visible areas on every page.
Mistake #4: Slow Site Speed
A slow website not only frustrates customers, it also hurts your Google ranking. Large image files and outdated hosting plans are often the culprit.
Fix: Compress images, remove unused plugins, and upgrade your hosting. Not sure where to start? Local Loud’s indepth analysis can pinpoint speed issues and fix them.
Mistake #5: Ignoring On-Page SEO
SEO isn’t just about keywords—it’s also about how your site is structured. Missing alt text, poorly written headings, and unlinked blog content are big red flags.
Fix: Add keyword-rich alt text to images, use H1 and H2 headers, and naturally link your blogs and service pages together.
Start your Journey:
If your website is guilty of any of these mistakes, don’t worry—Local Loud is here to help. Book a free website consultation today and we’ll show you exactly where you can improve.
